Having the most innovative products and solutions is simply not enough in today's highly competitive marketplace. Whether it is the economic climate, competition, or lack of clarity and focus on strategy, all these factors can be obstacles to achieving the full potential of a great solution. Likewise, the best strategy doesn't go far if a business cannot be mobilized to execute. Take a look at the picture you have in mind for your business and these questions:
Where do you want to be? Can your business achieve more? Are you on track to getting there? How will you get there?
Does your business vision translate into a clear cohesive strategy that is reflected in your marketing, R&D, investments, and field execution? Can any of your employees succinctly describe your business strategy? Marketing is as much about what not to do as it is about what to do. Clarity, tough decisions, and alignment of all activities to a focused strategy can yield dramatically different results. Take advantage of what some of the world's top companies are practicing and learn the discipline that it takes to win the game.
From setting up a strategic business rhythm to ensuring your team understands discipline and fundamentals of marketing, leverage the experience used in some of the world's leading companies in your business.
Applying these fundamentals enables the tight alignment of activities and investments. The cross-functional approach not only engages your organization, but also taps into their collective intelligence and buy-in.
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As companies look to differentiate themselves, business leaders are faced with a challenge: Knowing what they want to do, yet struggling to find a way to get there. A loyal team will carry out the change if forced to do so; however, over time, attrition of top talent as well as dissatisfaction can emerge. Engagement, buy-in and lasting change doesn't happen by accident. It starts with careful planning of the change as an end-to-end process.
Leveraging the best practices of the Change Acceleration Model developed by the General Electric Company after studying hundreds of changes efforts. businesses undergoing major change efforts have seen that a great strategy or solution is not enough. There is more to managing the change in order to ensure success.
The learning through the study of hundreds of change efforts is that the effectiveness of any initiative is equal to the product of the quality of the strategy and the acceptance of that strategy. In other words, without acceptance, no matter how good the strategy or solution, there is little chance that the change one introduces into a business will succeed or will be sustainable.
By picking up and applying some of these techniques of change management, business leaders find that the business transformation that they envision can become a shared vision of change throughout their organization. They also learn techniques to identify critical stakeholders for the change, strategies to bring these players on board, how to mobilize commitment within the organization, and understand the role of changing systems and structures to ensure sustainability.
Learn the fundamentals of the Change Acceleration Model, and see how a bringing this best practice into your business can help you implement sustainable change today.
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